Friday, March 16, 2018

In 'Atlanta Robbin Season,' Success Just Makes Everyone More Miserable



All of this has happened before and all of it will happen again.



It’s hard to gauge the shape and ultimate narrative of Atlanta's second season based off of just the three episodes made available to critics before the season began—beyond the implication behind its subtitle, Robbin' Season. There's an ominosity that hangs in the air of these new episodes that didn’t exist in season one. The threat of extreme violence at worst, and at best, a polite, apologetic stick-up, looms even in scenes and episodes that ultimately reveal themselves as having nothing of the sort in mind.

But if there’s one theme that seems to be taking effect, it’s how little change changes.

There’s a stigma that plot is like, fifth, among Atlanta and the Glover Brothers' concerns, even moreso that the idea of Earn trying to be E to Paper Boi’s Vince but for rap was just a Trojan horse to lure dubious viewers and basic executives into a show with grander representation goals at hand. And it was—but as we’ve seen across three episodes of Robbin' Season now, the plot actually has advanced. We began the season with Earn and Al still feeling the after-effects of the shooting incident that bookends the pilot. Paper Boi’s career is actually advancing, scoring the gang prime meetings at streaming companies and studio face time with mainstream, pop-leaning rappers. Last week, the dividends from season one’s “The Streisand Effect” finally paid off, landing the typically teetering-on-broke Earn with several stacks in his pocket. And now in “Money Bag Shawty,” he’s, uh, earned even more.

Earn having racks to comfortably take Van on a date that doesn’t involve him doing menu math and contemplating leaving their car with a DIY parking attendant is a huge deal. On a different show, we might be forced to analyze if it’s too radical a change, and too fast. But here, it ultimately doesn’t matter because fundamentally, Earn is in the same place he was in season one episode three: Vying for respect, at the mercy of people who don’t care to give him theirs, and struggling to woo Van without worry because of it.

Watching Earn endure a series of humiliations alongside Van while trying to stunt with the Joneses, it struck me that “Money Bag Shawty” is essentially a sequel to “Go For Broke.” The mirror image extends beyond Earn and Van to the other half of the cast as well. Alfred may prefer trappin' to streaming service office visits and corporate commercials, but quite similar to episode three of season one, “Go For Broke,” he and Darius once again find themselves opposite a rap peer that shows them what menace truly is. Last time it was Quavo sharpshooting snitches in the woods. Now it’s Clark County, whose overalls and white manager mask a sociopathic intensity and goons ready to do his dirty (or wet? RIP, engineer) work at a moments’ notice.

What does all of this actually mean about the season and the show in general? I have no clue. It’s just interesting to note the ways in which Donald, Stephen and co. are approaching narrative and combating expectations. As audiences had a year plus to digest episodes like “B.A.N.” and every feature on the show highlights its surrealism and digressions, (while they themselves have said this season would function more as a series of interconnected short stories) it’s fun and intriguing to see that they’re peppering Robbin' Season with callbacks both plot-centric and thematic. When we met Earn, he lamented that money and opportunity were holding him back. But now instead of bouncing back from last year’s Ls, that momentum just has him careening into new ones. Time will tell if he can break the cycle.

Awful Rihanna Ad Prompts Snapchat to Bring in a Domestic Violence Expert



Following the massive backlash to Snapchat’s offensive “Would You Rather?” ad that asked users to choose between slapping Rihanna or punching Chris Brown, Snapchat has reached out to the National Network to End Domestic Violence (NNEDV) and invited a member to join the app’s board. TMZ reports that a NNEDV representative confirmed the app contacted the network on Thursday.

Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG

— Royce Mann (@TheRoyceMann) March 12, 2018
The NNEDV rep said the role will be to educate Snapchat staff on domestic abuse and what is and isn’t appropriate to post regarding the issue.


Ads on Snapchat must be approved by the app, so the outrage is justified, since it likely passed through multiple people before being published on the app. “The advert was reviewed and approved in error, as it violates our advertising guidelines," Snapchat said in a statement about the incident. "We immediately removed the ad last weekend, once we became aware."

The ad, which was part of an interactive game, was immediately called out by users as insensitive and tone-deaf, made only worse by the former couple’s troubling history of domestic violence. The real condemnation came when Rihanna herself took to her Instagram story to comment on the ad, writing:

“Now SNAPCHAT I know you already know you ain’t my favorite app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain't that dumb! You spent money to animate something that would bring intentionally shame to DV victims and made a joke of it!!! This isn't about my personal feelings, cause I don’t have much of them...but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet...you let us down! Shame on you. Throw the whole app-oligy away."



When Rihanna speaks, the people listen, and just minutes after she condemned the app for their misguided ad, fans started deleting Snapchat from their phones in solidarity with RiRi. It’s yet another blow to the app that was already struggling after Instagram stole their business model (and arguably improved on it). The app’s stock value declined last month when one of its most loyal users, Kylie Jenner, tweeted that she didn’t even use it anymore—so you can imagine what the reaction will be now that people actually have a reason to avoid the app.

Drake’s Record-Breaking 'Fortnite' Sesh Could Birth an In-Game “Hotline Bling” Celebration



After Drizzy spent the wee hours of Thursday morning playing Fortnite: Battle Royale with Twitch streamer Tyler "Ninja" Blevins—breaking the record for most concurrent viewers of a solo stream—the game’s developers seem eager to add a “Hotline Bling” emote feature to the game in the Canadian rapper’s honor.

According to Dexerto, there were over 600,000 viewers tuned in at one point, watching Drake and Ninja duke it out, with Pittsburgh Steelers wide receiver JuJu Smith-Schuster, infamous entrepreneur Kim DotCom, and rapper Travis Scott eventually joining in on the fun. It only makes sense, for the developers to realize the opportunities here—and to pounce on the idea of adding more Drake into the equation in the wake of this record.

Now, in case you’ve forgotten what exactly a “Hotline Bling” emote might look like (but honestly, how could you, with the 6 God’s dance turning into a worldwide meme), check out this fan-made Fortnite-infused Drake video.






At the crack of dawn on Thursday, Reddit user Dylan_0202 shared his concept art for what an in-game Drake emote might look like. The exciting part of all this is that Epic Games’ community coordinator Christ Attalus responded to the redditor’s concept art, with a promising “Feedback noted,” shortly afterwards.

If you’re not an active Fortnite player, think of the emotes as the dance moves in Madden when a player accomplishes a play. They’re essentially there to taunt your opponents in the wake of their defeat—and what better subject for a braggy emote than a rapper? Braggadocio, swagger, and one-upmanship are essentially three of the main ingredients an emcee needs to stand tall.