Is there anything worth discussing in sneaker culture right
now than the adidas Yeezy 750 Boost, Kanye West's first signature sneaker
with the brand? Not really.
The Grammys happened last night and the world got a
chance to see
Kanye wear the sneakers on one of the biggest stages. Today, adidas decided
to follow up the evening's success by putting the sneaker everyone is talking
about on display in its flagship New York City store, which is located in
SoHo.
After hearing this news, we headed down to the shop to see
what the hype was all about. In the window is a single Yeezy Boost, along with
the project's branding and an advertisement for the app that is launch the
sneaker, too.
Earlier today, it
was confirmed
that the Yeezy Boost would release during All-Star Weekend, which takes place
from February 13 to 15. But there hasn't been a solid release date from adidas.
With this display, however, it's apparent that it's coming soon.
For now, take a look at our pictures or visit the store yourself.
It's located on 610 Broadway, NYC.
All photos by Andy Hur. You can follow him on Twitter here.
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